What is a Lead Magnet?
A lead magnet is an incentive that business owners offer to potential clients in exchange for their email address or other contact information.
Lead magnets usually consist of a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, video content etc.
But not only is it sometimes difficult to see the wood for the trees and work out what it is that you can offer as a freebie but there is also the technical side to contend with to of how you are actually going to get it to them?!