You’ve developed or are in the process of creating some pretty awesome content for it and traffic is trickling in but there’s a part of you that expected a lot more. Where are all the people and why aren’t they coming to my site!?
Am I doing something wrong, don’t they like it? STOP! Don’t be discouraged it’s all part of it
So what is targeted traffic?
Targeted traffic is the portion of traffic that is a part of your target market and arrives at your site due to marketing strategies with offers crafted specifically to grab their attention. These pre-qualified visitors who have landed on your site as they are already interested in what you’ve had to say; can turn into leads, which can then turn into buyers, repeat buyers, and ultimately turn into loyal customers!
With millions of websites on the internet trying to get your target market’s attention is hard! You need to actively attract and convert your ideal clients. Before you started your business venture, I’ve no doubt you’ll have created a persona of your ideal customer and developed a niche and perhaps a sub-niche too yes?
Just to refresh your memory a little (because I’m sure your sick of that ICA talk as much as me!) but an example of a broad target audience could be women. Niching that down further, an example could be middle-aged women. You could even go one step further and target single parent, middle-aged, women.
By continuing to niche your audience down as needed, you can successfully market to them by providing the information and solutions they need.
While knowledge of online technology and marketing is very helpful, you really don’t have to be an expert. You can learn as you go and DIY!
Implementing what you learn, as you learn it, can make a real difference to your bottom line.
It’s not something that is usually done first in internet marketing because it’s not as quick a hit as social media for example and people think it’s just too complicated, but Search Engine Optimization (SEO) is probably one of the easiest technology/marketing strategies to learn and implement.
Some might think otherwise but
Once you have keywords in place throughout your site, make certain you create engaging valuable content, including posts, images, and other items within. Ask pertinent questions in the title or in the first paragraph to keep your audience engaged. Learn the difference between writing for your audience and writing at them. You don’t need to be all sell sell sell either. Feel free to add a call to action at the bottom of the post but Google will value your content more and have more chance of showing it to others if it’s providing value rather than solely a selling page.
It isn’t always enough to have great website content and targeted traffic though. If you want to make money, you need to sell something, whether it is something of your own or an affiliate item. While your website draws in traffic, it’s up to you to make the experience personal for your readers and profitable for your business.
The best way to do both of those is by creating an email list where you can get to know your readers better and promote items they want and need. Once you have your mailing list set up, you’ll need to start converting website visitors into email subscribers.
How do you get visitors to become email subscribers?
Pretty simple really
This can be done with a “pop-up” reminder, which to be fair can be a little annoying but there are other ways. How about a box on your website where they join by adding their email address in the email capture portion?
An email capture, marketing strategy works well on your site as well as on many social media platforms but don’t use Mailerlite landing pages if you are looking at
Social media platforms like Facebook, YouTube, Twitter, Pinterest can also help you gain targeted traffic.
Once you discover the social media sites that your readers favour or where your ideal clients are share post teasers, and other info on those sites to bring more targeted traffic to you. This is one form of content repurposing – a service of which I am super passionate about promoting because of the value it gives to both business owners AND their ICA.
Each social media platform caters and appeals to a slightly different group of people. For you, this means that some social media sites may be a better fit for your business and its goals than other social media sites are. I find a lot more of my ICA are on LinkedIn rather than Instagram for example so I put my effort into LI.
Be sure to make note of the social media platforms that bring you the most traffic and try out new social sites to help you stay ahead of your competition.
So what I’m trying to say is getting traffic to your site isn’t difficult and search engines can do a lot of the work for you.
However, the key to getting the right traffic is to make effective use of ALL the options that are available to you so if you haven’t done so already click the banner below to download the full list of 48 winning website traffic ideas you can use in 2020!